DON'T FOLD
YOUR
UNDERPANTS
A funny, practical keynote from comedian, author, entrepreneur and business executive Dan Rosenberg about priorities, productivity, distraction and making better use of your organization's most expensive resource: people's time.
TIME IS PASSING.
Your company probably doesn't have a time-management problem. It has a what-deserves-our-time problem.
We're incredibly busy. But what are we actually accomplishing?
Meetings. Email. Slack. Notifications. Reports. Follow-ups. Spreadsheets. Processes. More meetings about the meetings.
Modern work makes it incredibly easy to spend an entire day doing things without ever getting to the thing that actually mattered.
BUSY ISN'T THE SAME THING AS PRODUCTIVE.
Your calendar can be completely full while your most important work remains completely untouched.
Everybody is folding underpants.
Every organization has work that matters, work that simply needs to get done and work that somehow keeps consuming time even though nobody is quite sure why they're still doing it.
Don't Fold Your Underpants uses comedy, real-world business experience and practical ideas to challenge people to rethink where their time is going and what actually deserves their attention.
ARE
YOUR
UNDERPANTS?
Less busywork.
More work that matters.
Simple ideas your team can remember long after the keynote is over.
Prioritize What Matters
Stop treating every request, task and notification like it deserves the same amount of attention.
Stop Confusing Busy With Productive
Measure progress by what actually moves forward, not by how exhausting the day felt.
Make Important Work Easier to Start
Break intimidating projects into manageable next actions instead of spending the day preparing to begin.
Protect Attention
Recognize the real cost of notifications, interruptions, multitasking and constant task switching.
Stop Overinvesting in Small Problems
Don't spend $100 worth of time solving a $5 problem. Match the effort to the importance.
Spend Time on Purpose
Because productivity isn't about doing everything faster. It's about making sure the right things get your time.
AI changes what deserves a human's time.
For the first time, businesses have affordable tools capable of helping with research, prospecting, first drafts, scheduling, routine communication, content and other repetitive work.
The question isn't simply, "What can AI do?" The better question is: "What should our people still be spending their time doing?"
Dan shares practical examples from his own businesses and experiments with AI to show how technology can give people more time for judgment, creativity, relationships and the work that actually requires a human.
WORTH OF TIME.
$5 PROBLEM.
Technology, automation and delegation aren't about replacing human value. They're about stopping talented people from spending expensive time on inexpensive problems.
A business talk people won't spend the whole time checking their email.
Dan combines more than three decades of stand-up comedy with real-world entrepreneurial and corporate leadership experience. The result is a business keynote that's entertaining enough to hold the room and useful enough to change what people do when they get back to work.
ROSENBERG
He's spent decades on both sides of the microphone.
Dan Rosenberg isn't a motivational speaker who read a few business books and decided to explain work to people who actually do it.
He's spent more than three decades as a professional comedian while simultaneously building a career in business and the automotive industry.
Dan co-founded a company that was acquired by a Fortune 500 company, has led teams and operations inside major automotive organizations, and has worked across retail, wholesale, remarketing, finance, insurance and technology.
That unusual combination of comedian and business operator allows Dan to talk about productivity from the perspective of someone who has actually had to manage people, deadlines, customers, budgets and competing priorities.
YOUR
UNDERPANTS
ON THINGS THAT DON'T MATTER
A keynote your team can take home.
Don't Fold Your Underpants is also becoming a book, expanding Dan's ideas about time, priorities, productivity and deciding what actually deserves your attention.
What underpants is your organization folding?
Bring Don't Fold Your Underpants to your company, conference or association.
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